Six lives of one stick

Hiking came first — the origin drawing, the figure with the trekking pole walking into a ridgeline. For a while we thought that was the brand: a hiking hat company. Then a friend asked for one 'but skating', and the figure obliged.

That's the test for every new collection: can the stick actually live it? Not decorate it — live it. The climber hangs off a real crimp. The cyclist is properly tucked. The rafter is reading the water, not posing on it. If the pose doesn't feel earned, it doesn't ship.

Six lives so far: hike, climb, skate, run, ride, paddle. Each gets its own line drawing, its own tagline, and five to eight hats built for that life — fabrics and brims chosen for the activity, not the catalog photo.

More lives are coming. The stick is patient. It'll get there one line at a time.